Unmassing America: Ethnic Media and the New Advertising Marketplace
A Report of the Aspen Institute Forum on Diversity and the Media.
Explores the changing nature of advertising and the impact that these changes would have.
Topics include the rise of niche markets, strategies for emerging multicultural media and more.
Author: Amy Korzick Garmer
Title: Unmassing America: Ethnic Media and the New Advertising Marketplace.
Publisher: Aspen Institute, 2006.
ISBN 10: 0898434629; ISBN-13: 9780898434620.
Condition: Unmarked. Corner crease on title page. Very Good.
Keywords: Advertising, New York, Ethnic Studies, Communications, Aspen Institute, Multicultural, Media Markets, Sociology, Marketing
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